Matthew Barr

Art Direction | 647.767.3260


Campaign: Print, Ambient, Online Video

Date: 2019

Target Audience: Homeowners aged 30-60 (male and female).

Insight: The target worries about outside threats to their home, when they’re not there.

USP: The Ring Video Doorbell has two way video, and two way communication.

Big Idea: Keep watch 24/7.

(For full resolution, click on the ad.)

Print Magazine

Copy: Keep watch 24/7. Visit for more details.


Interactive Online Video (YouTube)


Campaign: OOH, Ambient, Digital

Date: 2019