Matthew Barr

Art Direction | 647.767.3260


Campaign: OOH, Ambient, Digital

Date: 2019

Target Audience: Women ages 18-29, who don’t live at home.

Insight: The target often experiences feelings of homesickness.

USP: Campbell’s Soup is often associated with nostalgic memories of childhood because when the target was feeling ill, their parents would make them soup to feel better.

Big Idea: Tastes like home.

(For full resolution, click on the ad.)

OOH Bus Shelter

Copy: Tastes like home.

OOH Billboard

Copy: Tastes like home.


Digital (Mobile App)


Campaign: Digital

Date: 2019